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Alignment: Why It’s Critical to the Success of a Digital Product and Business Transformation

Jonathon Hensley
CEO and Chief Creative Officer @ EMERGE


In this session, Jonathon will discuss why Alignment is the one thing you’ll find at the heart of the most successful relationships, product teams, and organizations. He will provide a straightforward, honest look at why so many digital product initiatives fail or underperform. Next, he will highlight how top-performance digital product companies build alignment to inform effective product strategy and empower product teams to deliver extraordinary outcomes.


Jonathon Hensley
CEO and Chief Creative Officer @ EMERGE

Jonathon Hensley is co-founder and CEO of Emerge, a digital product consulting firm that works with companies to improve operational agility and customer experience. For more than two decades, Jonathon has helped startups, Fortune 100 brands, technology leaders, large regional health networks, non-profit organizations, and more, transform their businesses by turning strategy, user needs, and new technologies into valuable digital products and services. Jonathon writes and speaks about his experiences and insights from his career, and regularly hosts in-depth interviews with business leaders and industry insiders. He lives in the Pacific Northwest with his wife and two boys.

Originally from Silicon Valley, Jonathon got into the digital product space inspired by the incredible people developing new technologies all around him and the possibilities they unlocked. This fueled his curiosity to understand how technology transforms the ways in which people live and work.

Today that curiosity continues to drive him, as he works to help businesses harness technology. His work focuses on alignment, helping leaders define the value they want to create in a succinct and tangible way; where to focus, why, and what it will take to achieve that outcome. His favorite part is going beyond the idea but reimagining how you bring together people, data, and processes so that a client can succeed.

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