Behavioral Data, AI, and the Customer Experience
Summary
When building digital products and enhancing user experiences through AI, gathering user feedback is crucial. However, traditional methods such as surveys often aren’t enough to generate explicit feedback. In this session, Amplitude's Shadi Rostami and Dusty Pierce will explore the important role that user behavior tools play in effectively capturing user feedback and improving AI models. The audience will walk away with an understanding of the challenges associated with gathering user feedback, how user behavior data can better inform our AI models, and how organizational shifts can also be an effective tool in orienting a company around CX. In this fireside conversation, Shadi and Dusty can also share practical insights and strategies for integrating user behavior tools into the development process.
Speakers
Shadi Rostami is SVP of Engineering at Amplitude. She is a passionate, seasoned technology leader and architect experienced in building and managing highly proficient engineering teams. Prior to Amplitude, she was VP of Engineering at Palo Alto Networks. She has innovated and delivered several product lines and services specializing in distributed systems, cloud computing, big data, machine learning and security. She has a Ph.D. in computer engineering from the University of British Columbia and a B.Sc. from Sharif University of Technology. Shadi has published several peer reviewed conference articles and journals as well as several patents.
With more than 20 years of experience in software development, Dustin Pearce’s passion for development inspires and empowers highly effective teams. As VP of Engineering, Data, Dusty helps scale Amplitude’s engineering and product organizations and leads the development of the company’s data products. Initially one of Amplitude’s first customers back in 2015, Dusty joined the company after leading engineering and infrastructure teams at Instacart and Slack.
