How Engineering Can Impact B2B Revenue: A Case Study of Growth Engineering & Emerging AI Capabilities
Summary
Leading B2B companies like Verkada, Ramp, Rippling, and Brex are now leveraging engineering for remarkable growth - But for most engineering leaders, this is an area of the business we don’t typically impact, yet there’s huge opportunity for engineering to play a transformative role in driving growth and revenue!
Join us as we explore case studies on how eng leaders can leverage growth engineering in B2B sales, and the emerging fusion of Engineering and AI in sales to help you expand engineering’s impact and ROI on the business!
Speakers
Zhichun Li is Cofounder at Scout AI, a startup focused on AI-based Sales intelligence. Previously, she was a Director of Engineering at Scale AI, leading Rapid and other internal products, and successfully scaled products from 0 to XXM in ARR. As an early employee of the company, she built up the infrastructure for Scale’s supply ops system and scaled up Scale’s 3D Sensor Fusion product.
Before Scale, Zhi worked at Lightspeed China Partners, Facebook, Microsoft and Airbnb with roles in investment and software engineering.
Samantha Kwok is the Vice President of Engineering at Brex, a company reimagining financial systems to enable growing companies to realize their full potential by taking control of their spend and business as they scale. She leads engineering in building financial technology and empowering Brex users anywhere to make better financial decisions. Prior to Brex, Samantha Kwok was the Vice President of Product and Engineering at Tableau where she led development and delivery of scalable systems to help users see, understand and take action from their data, making analytics more accessible to everyone and empowering them to make intelligent, data driven business decisions. Samantha has over 15 years of experience in software and is passionate about leveraging technology to drive change and improve people's lives by building experiences that are simple and easy to use.
Christian Wiklund is unitQ’s founder and CEO. After his tenure at VMware, he founded Skout, one of the first dating and social apps leveraging user location. After growing Skout’s user base to millions of people worldwide, Christian successfully sold Skout to the Meet group in October 2016. An avid surfer and a fan of Norse mythology, he spends his free time catching waves along the coast of California. Christian was born and raised in Sweden, where he attended the Chalmers University of Technology and the School of Business, Economics, and Law at the University of Gothenburg.
Katie is unitQ’s VP of Marketing. She’s deeply passionate about the potential of Artificial Intelligence and has held GTM roles on Salesforce’s Einstein AI team and was the first marketing hire at Replicant, a leader in conversational AI. Katie is passionate about creating new market categories, scaling thought leadership programs, and customer-centric marketing. Katie has served as an advisor to Rune Labs, is an active participate in BrainMind summits, and serves on the board of BUILD. Katie grew up in the Bay Area, where she attended University of California, Berkeley’s Haas School of Business.
