Customer Centricity and Connection - Beyond the Backlog: Connecting Engineers to the Human Impact of Their Work

For engineering teams, a backlog of user stories can be a useful tool, but without a connection to the people they're building for, it's just a list of tasks. The crucial human context—the why behind the what—often gets lost. This disconnect can lead to products that miss the mark and teams that feel disengaged.

I learned this firsthand by being in the operating room when a patient received a pacemaker my team designed. It was a powerful reminder of the human impact of our work. 

This round table is for anyone who wants to empower their engineering teams with similar insights. We'll explore strategies for connecting engineers directly with customers, so we can foster empathy, improve understanding, and build products that truly make a difference.