Standing Up Teams Amid Strategy Shifts

Change is inevitable, but how leaders respond determines whether teams thrive or stumble. Market pivots, new technologies, and shifting customer needs often require standing up new teams quickly, all while ensuring existing ones stay focused and effective. In this session, we’ll dig into the realities of making tough organizational decisions, balancing limited resources, and defining crisp charters for new teams without losing sight of critical KTLO work that keeps the business running. We’ll share practices for rallying engineers around new missions, maintaining morale, and ensuring continuity during times of upheaval. Whether you’ve been through a reorg, a pivot, or a bet-the-company moment, this conversation will surface practical insights for leading through strategy shifts with clarity and confidence.