Every engineering team wants their work to be impactful, but many struggle to answer a deceptively simple question: “Are we working on the right things?” Whether it’s untangling messy backlogs, navigating shifting executive priorities, or tending to unexpected fire drills, these challenges drain focus from meaningful work. And in an era of accelerating AI investments, the pressure to demonstrate real progress, ROI, and strategic alignment has never been greater.
In this session, attendees will learn how to: -Visualize where engineering time is going, powered by a multi-source data foundation -Align workstreams to strategic initiatives and AI investments -Deliver exec-ready insights on performance metrics and strategic progress
Daniel Kuperman is the Head of Product Marketing for Jellyfish. With over 20 years of experience leading go-to-market teams, Daniel helped launch and scale products at some of the fastest-growing companies in Silicon Valley such as Atlassian, Snowflake, and MindTickle. He currently lives in Mountain View, CA with his wife and two kids.