Shaping Your Team for the Chapter Ahead: How great leaders intentionally build culture

Within every team, there's the culture we say we have (e.g. a culture of feedback, excellence, or experimentation), and then there's the culture we actually have. That gap widens fastest when the ground shifts: AI changing how work gets done, a reorg reshuffling priorities, an exec or investor issuing an edict from above. In those moments, your team's default behaviors get written fast, via behavioral pattern matching and perverse incentives. The best leaders know that culture isn't a values doc or a set of gameable productivity metrics — it's the specific behaviors you model, reward, and reinforce every day. In this talk, you'll walk away with a concrete, repeatable framework for closing that gap: defining the team culture you actually want and starting to shape it before the next chapter writes itself. Note: Attendees of this talk are invited to join Jill’s follow-up working session for live coaching and a group breakout session.