Mission-Aligned Teams: Evolution of Amazon's Single-Threaded Ownership (STO) Model for Startups and Scale-ups
Summary
Super.com launched a new product that scaled from $0 to over $30MM+ ARR in under 12 months. We share details about the organizational structure change (Mission Aligned Teams: MATs) that enabled this innovation at scale.
Most startups and scaleups start with functional reporting and quickly notice that their velocity and speed of shipping and impact could not keep up with their growth, bogged down by tedious cross-functional coordination and work that was removed from the customer and the business impact.
We adapted Amazon's Single-Threaded Owner (STO) model for modern startups and scale-ups into a model that was less expensive and more flexible to operate, and where we could grow internal talent into leaders, and share a detailed step-by-step guide on this transformation.
Host
I'm Henry Shi, Co-Founder of Super.com, North America's #1 SuperApp that helps everyday Americans save and earn. I grew the company from 0 to over $1B in annual GMV, 50MM+ total users and over $100MM in annual revenue in under 8 years. I grew the team from 0 to 250 and raised over $200MM in VC funding. We were the #5 fastest growing company in North America on Deloitte Fast500 and #11 fastest growing on Financial Times and EY Entrepreneur of the Year.
