Zero to One: Engineering for Rapid Iteration and Finding Product-Market Fit


Summary
In the earliest stages of a startup, engineering is not just about building – it’s about rapidly testing ideas, gathering critical customer feedback, and iterating quickly to find product-market fit. This roundtable will dive into the engineering strategies that drive early success, from building lean MVPs to balancing speed with quality. Join us to discuss how early-stage companies can navigate these challenges and set the foundation for scalable growth.
Host
Jake is an engineering leader, entrepreneur, and technology investor based in San Francisco.
From building his first website at the age of 8, to shipping large-scale software at Apple, to overseeing development of the flagship Life360 app, Jake has navigated engineering challenges at all scales. At Life360, Jake jump-started the European engineering office, scaling the organization from 0 to 60 engineers in two years and leading through two IPOs. Learning from technical challenges, cultural nuances, strategic acquisitions, and (actual) war stories, Jake has crafted his leadership style. He believes in the power of transparency and embracing rich cultural differences to strengthen an organization. Now a founder of Endorsed.ai, Jake continues to champion these beliefs, fostering connections and leading the charge towards a more integrated future of work by connecting top talent with great companies.