Connecting Organizational Strategy to Software Team Execution
Summary
The best possible outcome for SW teams is to ensure they deliver customer capabilities that matter. In this session we will discuss how to create complete alignment of organizational goals to the stories and sprints of the day to day SW teams. We will also discuss the reality that nearly 1/2 of all software built is rarely or never used and strategies to avoid this unfortunate situation.
Speakers
Jim is an executive engineering and product leader with over 25yrs of executive leadership experience in both start-ups and large enterprises. He is driven by the desire to understand engineering effectiveness through qualitative and quantitative metrics. His mantra is to be measurably better by at least 1% every day and the root belief - if you can't measure it, you can't manage it!
Marc Fernandez is the Head of Engineering at Sendoso, the leading Sending Platform that empowers companies to stand out with innovative customer engagement throughout the buyer’s journey. With a robust technical background and a passion for delivering high-impact, high-quality solutions, Marc has been pivotal in driving product innovation and shaping the technical vision at Sendoso. He brings a wealth of experience from both startups, such as his tenure as an Engineering Leader at Thanx, and Fortune 100 companies, where he honed his ability to support engineering teams and implement cutting-edge technologies.
