Growth Is Hard Again: Engineering for Breakthroughs When Channels Plateau

Join a small group of senior engineering leaders for an off-the-record gathering inspired by Andrew Chen’s viral piece, Every Marketing Channel Sucks Right Now. As paid acquisition gets more expensive, virality wanes, and SEO/social fatigue set in, growth engineering teams are once again in the hot seat to find creative, scalable, and often technical solutions.

This will be a candid, tactical session to share what's working, what’s failing, and how engineering orgs are evolving to meet the moment.

📣 Featured Panel:

We’ll kick things off with insights from a panel discussion:

1. John Egan – Growth @ Anthropic (ex-Pinterest)
2. Allen Chen – Growth Engineering @ Plaid (ex-Twitter)
3. To be announced…

👥 Followed by:

Curated, high-signal roundtable conversations with fellow senior growth engineering leaders from fast-moving tech companies. Expect open dialogue, real-world tactics, and zero fluff.

Discussion Points

1. Where are you still finding traction? A look at unconventional or emerging levers that are yielding results.
2. Engineering for virality: Can “share loops” still be built in today’s product landscape?
3. Community-led growth: How engineering can unlock and scale product-led communities as a reliable growth lever.
4. AI-powered growth: What’s hype vs. what’s helping in automating or augmenting growth efforts?