Growth Is Hard Again: Engineering for Breakthroughs When Channels Plateau

[{"type":"p","children":[{"text":"Join a small group of senior engineering leaders for an off-the-record gathering inspired by Andrew Chen’s viral piece, "},{"target":"_blank","type":"a","url":"https://andrewchen.substack.com/p/every-marketing-channel-sucks-right?utm_source=post-email-title&publication_id=2401262&post_id=160912415&utm_campaign=email-post-title&isFreemail=true&r=3m5wz&triedRedirect=true&utm_medium=email","children":[{"text":"Every Marketing Channel Sucks Right Now.","underline":true,"italic":true}],"id":"j6q3JaL2gp"},{"text":" As paid acquisition gets more expensive, virality wanes, and SEO/social fatigue set in, growth engineering teams are once again in the hot seat to find creative, scalable, and often technical solutions."}],"id":"SigOFFcPY9"},{"type":"p","children":[{"text":"This will be a candid, tactical session to share what's working, what’s failing, and how engineering orgs are evolving to meet the moment."}],"id":"R0sTyXt_WI"},{"type":"p","children":[{"text":"📣 "},{"text":"Featured Panel: ","bold":true}],"id":"vkzZUugp2r"},{"type":"p","children":[{"text":"We’ll kick things off with insights from a panel discussion:"}],"id":"2iXTyW87P1"},{"type":"p","indent":1,"listStyleType":"disc","children":[{"text":"John Egan","bold":true},{"text":" – Growth @ Anthropic (ex-Pinterest)"}],"id":"fJeQNQxQ-K"},{"type":"p","indent":1,"listStyleType":"disc","children":[{"text":"Allen Chen","bold":true},{"text":" – Growth Engineering @ Plaid (ex-Twitter)"}],"id":"t8fqqSyeD9","listStart":2},{"type":"p","indent":1,"listStyleType":"disc","children":[{"text":"To be announced…","italic":true}],"id":"RDLzfy_rAs","listStart":3},{"type":"p","children":[{"text":"👥 "},{"text":"Followed by: ","bold":true}],"id":"05ycA9qOnb"},{"type":"p","children":[{"text":"Curated, high-signal roundtable conversations with fellow senior growth engineering leaders from fast-moving tech companies. Expect open dialogue, real-world tactics, and zero fluff."}],"id":"KY7D8yeVQx"},{"type":"h3","children":[{"text":"Discussion Points","bold":true}],"id":"qSBnJxYcid"},{"type":"p","indent":1,"listStyleType":"disc","children":[{"text":"Where are you still finding traction?","bold":true},{"text":" A look at unconventional or emerging levers that are yielding results."}],"id":"R6KDUHUJFJ"},{"type":"p","indent":1,"listStyleType":"disc","children":[{"text":"Engineering for virality:","bold":true},{"text":" Can “share loops” still be built in today’s product landscape?"}],"id":"qgOc_8Oa6G","listStart":2},{"type":"p","indent":1,"listStyleType":"disc","children":[{"text":"Community-led growth:","bold":true},{"text":" How engineering can unlock and scale product-led communities as a reliable growth lever."}],"id":"gaqrKjpzyO","listStart":3},{"type":"p","indent":1,"listStyleType":"disc","children":[{"text":"AI-powered growth:","bold":true},{"text":" What’s hype vs. what’s helping in automating or augmenting growth efforts?"}],"id":"UzZbz1hfaU","listStart":4}]