Collaboration. Is it about metrics? Culture? Can all the cycle time reports in the world truly measure where things are going well versus where improvements need to be made?

To find greater success, every organization that builds software needs the entire org to pull in the same direction. Engineering and Product can't do it alone. Plans need to be plotted, designs need to be laid out, docs need to be written, features need to be promoted, customers need their questions answered and their feedback collected.

We have tools that claim to help us achieve this level of collaboration, but our colleagues in Design, Success, Support, and throughout the org have different needs based on their own individual approaches to getting things done.How can you ensure attempts at collaboration actually lead to better collaboration and decision-making on all levels and, ultimately, to better products?

Easy question to ask, harder one to answer. Join Kurt Schrader, CEO and co-founder of Product Collaboration software, Clubhouse, as he answers it.