Breaking Down Walls Between Product and Engineering by Marty Cagan
What really separates the best product teams from the rest? In the best product companies, rather than silos with product management responsible for "requirements," product design responsible for wireframes, and engineering responsible for code, there is a very different working relationship - one where the three disciplines collaborate both in understanding the problem, as well as discovering the necessary solution. In this talk we'll describe what this means in practice, and how this impacts the role of engineering, and the resulting level of consistent innovation.
Marty Cagan
Marty Cagan founded the Silicon Valley Product Group in 2003 to pursue his interests in helping others create successful products through his writing, speaking, advising and coaching. Previously, Marty served as an executive responsible for defining and building products for some of the most successful companies in the world, including HP Labs, Netscape Communications, and eBay. Marty began his career with a decade as an engineer at HP Laboratories, conducting research on software technology, and building several software products for other software developers, and then moved into engineering and product leadership roles. During his years at HP, Marty learned that engineering is only truly effective when truly collaborating with product and design, and this has guided his career since. Marty is the author of INSPIRED: How To Create Tech Products Customers Love, and the upcoming EMPOWERED: Ordinary People, Extraordinary Products. Marty is an invited speaker at conferences and companies worldwide, and is a graduate of the University of California at Santa Cruz and of the Stanford University Executive Institute.
