Engineering Resilience: A Case Study of Super Bowl 2020 Live Streaming by Fox by Melody Hildebrandt, James Birchler

Super Bowl 2020 set a new record for peak concurrent live streams while also offering the content at a new quality bar - UHD HDR - for the first time. For Fox Sports, this meant 5X'ing its previous platform record on the highest stakes day of the year when several things broke, but customers never knew! In this talk, Melody Hildebrandt, EVP of Engineering at FOX, will share lessons learned from preparations to deliver this event digitally - from architecting a highly scalable API tier to aligning 20+ technology partners against a common objective.

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Melody Hildebrandt

Chief Technology Officer @ Fox Corporation

Melody Hildebrandt is Chief Technology Officer for Fox Corporation, where sets set the comprehensive technology strategy for the Company. She previous served as the company’s Chief Information Security Officer and as the President of its research and development subsidiary, Blockchain Creative Labs. In her current role, Hildebrandt leads the development, design and implementation of emerging technologies across the FOX enterprise, spanning FOX Sports, FOX News, FOX Entertainment, FOX Television Stations, and Tubi Media Group. Her current focus is on future planning, including developments in artificial intelligence and authenticating and monetizing premium content via blockchain technology. She also continues to oversee the cyber-security posture of the business and leads technology M&A efforts, identifying areas for investment and growth. Prior to FOX, Hildebrandt held the role of Global Chief Information Security Officer at 21st Century Fox, where she was responsible for the cyber security posture of 21CF businesses, including 20th Century Fox, FOX Networks Group, National Geographic Partners, FOX News, Star India and others. Before 21CF, she was Forward Deployed Engineer at Palantir Technologies, where she helped start its commercial work and led Palantir’s business in cyber security, anti-money laundering and rogue trading detection. Prior to that, she consulted US and international governments with Booz Allen Hamilton, where she designed military and strategy wargames. Hildebrandt is the Executive Sponsor of Women in Technology at FOX.


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James Birchler

VP of Engineering @ Caffeine

James Birchler is an engineering leader, startup CTO advisor, and executive coach. He is currently VP of Engineering at Caffeine. Previously, he was VP of Engineering at IMVU, where he implemented Lean Startup methodologies alongside Eric Ries and the early IMVU team. His leadership practice is based on mindfulness and nonviolent communication.

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