This is a special episode from our new show “Engineering Founders” - Should you build B2C or B2B? What about implementing a top-down or a bottoms up sales strategy? How do you think about pricing? These are many of the dilemmas early founders face in the early stages. We sit down with Abi Noda to explore his experiences co-founding DX and Pull Panda and examine the differences, trade-offs and considerations behind building for consumer vs. B2B, pricing, early sales and product adoption strategies! For more episodes of Engineering Founders, subscribe here: https://engineering-founders.simplecast.com/
P.S. The Engineering Leadership Podcast will return after the winter holidays on January 3rd!
Abi Noda is the CEO and co-founder of DX, the world's first developer experience management platform. He was previously the CEO and founder of Pull Panda, which was acquired by GitHub in 2019. At GitHub he led research collaborations with Dr. Nicole Forsgren, McKinsey, and Microsoft Research, which was the impetus for founding DX.
"It's really good to try to sell starting on day one. That's probably, in my opinion, the best way to validate an idea, a B2B idea, is to try and go sell it and by sell it I mean literally go get money for like pre-committed customers. So it really de-risks a huge component of, I think, why these types of businesses fail, which is they just aren't able even identify, reach and successfully convert buyers.”
- Abi Noda
DX is the world’s first developer experience management platform, helping organizations measure and improve top drivers of developer productivity and engagement.
DX is designed by leading software engineering researchers, providing science-backed metrics, workflows, and education that empower teams to improve.
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