Super Bowl 2020 set a new record for peak concurrent live streams while also offering the content at a new quality bar - UHD HDR - for the first time. For Fox Sports, this meant 5X'ing its previous platform record on the highest stakes day of the year when several things broke, but customers never knew! In this talk, Melody Hildebrandt, EVP of Engineering at FOX, will share lessons learned from preparations to deliver this event digitally - from architecting a highly scalable API tier to aligning 20+ technology partners against a common objective.